Why Social Media has become one of the most important pre-employment research steps for companies for hiring employees.
Social media in its many forms has become an important element in our daily lives, both in business and private life. We have an insatiable need to be connected with each other at different levels. Fortunately for many of us, there are multiple venues where we can do this. The job search component is an important part of that connectivity.
Companies of all sizes have been using social media as a way to further screen applicants for their company positions for some time now. It’s sort of a new version of the background check method. Potential employers verify dates, employers, titles, roles, and other public information that they can find to verify information they have gathered about you.
What is Social Media?
Social media is a collection of websites and application enablement tools that empower the public to participate in social networking to let their voice be heard. With the introduction of new technologies, platforms and websites that cater to social media, it’s becoming easier to communicate with recruiters, hiring managers, friends, family and various business contacts that may have job opportunities, or know of people who are hiring.
There’s the inherent human connectivity factor that allows us to express our opinions, thoughts, and ideas that some organizations might be attracted to and might consider valuable.
Social media is one of the most important forms of communication available to the masses. It offers a vast array of platforms to communicate your message to let people know that you are the candidate they should hire. Recruiters and business professionals have been using social media for years, and rely on it to source candidates for their job openings.
Here are some top social networking sites for job seekers
Let’s look at some social media platforms.
Largely used by business professionals. LinkedIn is a large professional network where you can connect with other business professionals. You can create or participate in discussion groups, or interact at a social level. LinkedIn has over 500 million members (2018) and is widely viewed as a business/professional social networking site. Co-workers, friends, and clients are able to endorse the skills you list in your profile, and anyone who’s worked with you at your previous jobs are also able to leave you a review about the work you did for them or with them.
LinkedIn is being used more and more by employers to find qualified job applicants, and screen for potential contacts that could add value as a connection, and possibly a referral for a job applicant. Here’s how to get started.
A free microblogging service which allows registered members to stay connected via short posts with friends, family, co-workers, organizations, industries, and professionals. This form of communication is called “tweeting”, and you can include links, photos, and video. These short posts are limited to 140 text characters. Here’s how to get started.
Chances are, you probably use Facebook to connect to friends and family. Facebook has expanded its reach into professional networking, given it already has many of the professional contacts you would find in other social media platforms.
This is just another way to extend your reach out to professionals that could be of value to your network. When creating a Facebook account, you may want to keep your personal and professional profiles separate.
This platform is content rich in the creative marketing, graphic arts and visual display space. It provides a creative way to showcase your talents and exhibit your creative side. Postings on Pinterest are called “pinning”. These can be displayed as a collection of pins with a common theme.
For other job related statistics and relevant data, you can visit the U.S. Bureau of Labor Statistics website at www.bls.com